Meesho par ads kaise lagaye?
Supplier Panel mein advertisement section kholiye, promote karne ke liye catalog chuniye, budget aur duration set kijiye, phir campaign ki summary dekhkar publish kijiye. Meesho ki supplier ad guidance in teen setup steps ko batati hai. Buttons aur available campaign options account ke hisaab se badal sakte hain, isliye publish karne se pehle panel par dikh rahe terms aur spend limit padhein.
Ad se product ko paid visibility mil sakti hai; order, rating ya baad mein organic rank milna tay nahi hai. Isliye pehla campaign ek chhote, clearly measured test ki tarah chalayein.
Catalog aur budget kaise chunein?
- Ek pehchaan wala SKU chunein: Photo, size, material, price aur stock sahi hon. Galat listing ko zyada logon ko dikhane se problem solve nahi hoti.
- Har order ka margin jaan lein: Product cost, packing, return exposure aur expected settlement likhein. Isse pata chalega ki ad ke liye kitni jagah bachi hai.
- Panel ki recommendation dekhein: Meesho ke prospectus mein catalog, budget, CPC bid aur expected ad returns ki recommendations ka zikr hai. Recommendation ko apne margin aur inventory ke saath milakar faisla karein.
- Spend limit aur dates check karein: Jo budget aap test ke liye de sakte hain wahi set karein. Minimum budget, bidding mode aur eligibility ke liye current Panel ka value maanein; har account ke liye ek fixed rupee figure mat maanein.
Clicks se zyada, settled result dekhein
Campaign report mein spend, views, clicks, orders aur revenue jaise metrics mil sakte hain. Meesho ka prospectus seller dashboard mein in fields ka example dikhata hai. Campaign ka ROAS revenue divided by ad spend hota hai. Yeh sales efficiency ka measure hai, profit nahi. Product cost, packaging, returns aur payout deductions ko nikaale bina kisi ROAS number ko “profitable” kehna galat hoga.
Same period ke campaign aur order-payment reports rakhein. Agar ad se aaya order baad mein return ho, to uski final settlement bhi check karein. Jo revenue campaign report credit karti hai aur jo paisa bank mein aaya, dono alag sawal hain. Profit check guide order-wise matching samjhati hai.
Campaign ko kab badlein?
| Report mein kya dikha? | Pehle kya check karein? | Phir kya karein? |
|---|---|---|
| Views hain, clicks kam | Photo, title, price aur sahi category | Listing sudharein; ek badlav ke baad compare karein |
| Clicks hain, orders kam | Size details, stock, offer aur buyer-facing product page | Spend badhane se pehle conversion issue samjhein |
| Orders hain, margin kam | Actual settlement, product cost, ads aur returns | Bid/budget ko apne break-even ke mutabik badlein ya campaign rokein |
| Stock khatam hone wala hai | Available units aur dispatch capacity | Promotion ko inventory ke saath align karein |
“Auto” ya “manual” option dikhe to uski current settings samajhkar chunein. Koi mode risk-free nahi hai, aur sirf bid badhane se order pakka nahi hota. Campaign change ka effect dekhne ke liye date range aur catalog same rakhein.
Ad spend se pehle margin dekhein
Apne SKU ki cost aur expected settlement se scenario banayein; campaign ke baad actual payments se result milayein.
Meesho Profit Calculator kholeinTry the workflow with your own data.
Open the matching Seller Analytics Hub tool and review the result before using it for dispatch or reporting.
